Stacey Edmonds, OCT 11, 2011
Have you analysed your Online Brand lately?
Many of us have experienced the preparation for an interview, we all know those top tips; shave, wash, don’t wear Poison perfume… oh, and look the interviewer in the eye. So there we are – real life – managing our physical person brand… our resume is our paper based ‘front end’ – whether you will be selected for an interview will all depend on how you use wordage and the font design to sell yourself.
Moving onto the next phase – your online brand. We’ve heard the stories – girl gets offered job at Cisco – whinges on Twitter about corporate hell and whether it’s worth it – promptly receives a message back from the hirer at Cisco, rescinding the offer, mentioning that they are ‘versed‘ in the web. A tactic not up there in the online branding strategy…
Kathy Hanson in her blog A Storied Career proposes…
“Individuals and job-seekers can use transmedia storytelling to tell their personal stories and brand themselves.”
She based this idea on Dan Schawbel’s blog Predict The End of the Traditional Resume Here. Dan seems to be the man in Personal Branding… he’s not sure but is thinking the future of the resume will look like the following…
“they may resemble something in between a social media resume and LinkedIn. A social media resume has elements that no traditional resume does, including a self-portrait, sharing features, it lives on a website/blog, it can be customised, and contain multimedia. The most compelling part of this type of resume is the multimedia area, where you can do a short video resume of yourself talking about why you’re different, why you’re qualified for the position and why you want to work there. There’s something special and intriguing about video and since communication skills are a HUGE part of business now, a video is a good way of drawing on emotion and showing those skills to employers. A social media resume has elements that reflect this new resume that you may see accepted in five years.”
So, what’s your story? How is it being told across multiple platforms? Who do you want to be perceived as tomorrow?